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8 Tips On How to Create More Shareable Content

content strategy instagram marketing marketing strategy Apr 10, 2022

Written By Andrea Walker

As a coach or consultant, it's essential to create content that resonates with your audience. When we post strategies and roadmaps for success, our audience wants to share that content with friends, family, and online communities. They also want to save that content and revisit it later when they have more time to focus on the matter.

Creating more sharable content will pay off by expanding your reach substantially, so let's go over a few tips that will help you make more shareable content. 


1: Ensure Your Content Is Relevant 


If you want your audience to share the content you publish, it must be relevant to them. Your content is all about them and should be directed toward them. When it makes them think, they are more likely to share it. 


2: Create Honest and Telling Headlines 


The headline is probably one of the essential things initially. After all, that's what they see before they click, and sometimes that's all they see before they share it. Don't trick anyone with the headline; make sure it states what's inside for best results. 


3: Ask Them to Share 


Most people don't think about sharing unless you put the idea in their minds. Ask them to share the content if you want them to share it. More people will just because you asked, even if they don't read it. 


4: Add Visual Elements That Catch Attention 



5: Keep It Short and Sweet


Sharable content is always more sharable if it's not lengthy. People want to consume the information quickly and then move on with their lives. Remember; they will be prompted to find more of your content, so you don't have to give them everything right away. 



6: Make It Interactive 


People love to interact with content; using quizzes, questionnaires, personality tests, and so forth is an effective way to create sharable and compelling content in building your audience and making more sales. 


7: Add Important Branding Information 


When your content gets shared, it can sometimes take on a life of its own. Ensure that you use every means available to you to add important branding information to the content. One way to do that is to ensure that the original content lives on your website and that you share it from there. However, metadata in all art and documents is very helpful too.


8: Ensure the Content Is Optimized For The Platform

Don't get lazy and create one form of sharable content and put it everywhere. You need to slightly edit the content to optimize it for each platform you publish it. You may not even want to post certain content everywhere. It depends on your audience, and it's nice to have different types of content spread throughout the platforms you're on.  

Creating content with sharing in mind is a great way to ensure that your audience sees your message, engages with it, and lets their friends know about you. The old saying that "birds of a feather flock together" is very accurate, and your customers have friends and family that will make excellent customers. 

Maximize your marketing efforts by creating more shareable content with alignment and clarity. 


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